JeSSYCA SILVA

COPYWRITER

LOST GLOVES

English:
Lost Gloves is a project that gives a second life to gloves that had been lost on the streets, so they can go back to warming those in need.
For a few months we collected lost gloves in the streets of New York and gave them a new utility. We transformed them into teddy bears to be sold online. All the money from sales will be used to buy clothes for homeless people in the city of Sao Paulo, Brazil.

COPY

O Boticário

O Boticário is one of the most popular cosmetic companies in Brazil.

English: Finally something you can use on a nudist beach.

English: A new fragrance for the Brazilian summer. In other words, for the 365 days of the year.

English: Live with your foot on the beach, without having to put it in the sand.

English: With Boticário's gifts you'll be the most expected person on Christmas Eve. And you won't even have to come through the chimney.

English: This Christmas you will feel like a child again. A child who didn't get a pair of socks, of course.

English: This Christmas you can become the matter of the family, but for the right reason.

English: Everyday women strive for an equal world for all. And some people still say that they are the fragile sex.
March 8th. International Women's Day.

English: You may think that woman's place is in the kitchen, but you can't think that you're right.
March 8th. International Women's Day.

English: In the old days the female vote was absurd. Thankfully, today the old days are absurd.
March 8th. International Women's Day.

 

FESTIVAL DO CLUBE DE CRIAÇÃO - CATEGORIA ESTUDANTE

Copy made for the student category of the largest Brazilian advertising festival.

English: When chasing for an internship, use your most powerful weapon: the idea.

English: Not every student trip takes you to Porto seguro. 

English: You get into the internship because you won an award. Then, you have to work hard to get out for the same reason.

English: Your student Id card helps you get into a lot of places. The F.biz agency is one of them.

 

WALT DISNEY WORLD

English: Appreciate trips with your children. While they still want to travel with you.

English: The roller coasters are scary. No more than spending the holidays at home.

English: Our resorts are 5 stars, despite the rats.

BUD DRIVING SCHOOL

KOALAS BAUDUCCO

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FINI

Print campaign made for the candy brand Fini.

Tagline: Fluffy, extremely fluffy.

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ARUBA

Tagline: Real vacation. Only in Aruba.

 

AUDI CHRISTMAS

Idea made for Audi Deutschland during my internship in Razorfish Berlin. 

ASICS

Campaign made for the 2015 Pan American Games.

English: Maybe you've never seen me before. And probably you may still not be seeing me. I am fast. Even faster than problems. Faster, stronger, more focused, and that's how it's going to be in a few days in Toronto. The problems will stay behind. And I will be in the front. Right up in the front.

English: I took this thing of running after dreams seriously. I started running in football, than I ran in handball until I got to the athletics. After that the rush only increased. The more conquests came, more I ran. I ran behind a record. But an injury made me stop. Toronto's games are coming up and now it's time to go back. And I only know how to go back one way: running.

English: I was always the youngest, but it never diminished me. Since I was six I’ve learned to play like the big ones, and against them. The experience of my opponents have never intimidated me. And it won’t be in the America’s biggest competition that it will intimidate me. Because even being one of the youngest, I can be one of the greatest.