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Lost Gloves is a project that gives a second life to gloves that had been lost on the streets, so they can go back to warming those in need.
BUD DRIVING SCHOOL
Budweiser brought together those who are learning to drive, with those who have drunk and can't drive.
YPIÓCA - BARTIZADO
The bar owners in Brazil are experts at naming an establishment with style. Ypióca, the oldest cachaça(a typical beverage made with sugar cane) brand in Brazil, wants to value this unique and so Brazilian skill.
With that in mind, we created a promotion to choose the 3 most creative bar names in Brazil. Ypióca's spokesmen selected, voted and picked the 3 most creative bar names. The bar owners won the entire brand product line and a bar make over, with new logo, menus, tables, chairs and decoration. After all, the best names deserve the best look.
L'OCCITANE AU BRÉSIL - OLINDA DE VIVER
Olinda de Viver is a L'Occitane Au Brésil fragrance inspired by the everyday joy of Olinda (a city of Pernambuco, Brazil) woman. For the launch of the perfume, on Mother's Day, we created a film that explores the colors and architecture of the city, showing all the little joys of being a mother.
Tagline: Joy for everyday.
Toddy is a famous hot cocoa brand, in Brazil, popular among the young ones. To get closer to the target, and also impact the parents, we had an idea involving a popular behaviour in Brazil: the use of cheesy GIFs by the family in Whatsapp. So, we created exclusive GIFs, to bring more originality to WhatsApp families groups. But it wasn’t any GIF. Each of them had a code to be used as a discount coupon on Rappi, a delivery app. GIFs were hosted on GIPHY and released on social networks by various influencers and fans of the brand.
When people think of vacations, they think of rest and relaxation, not the chaos found in the most popular destinations by tourists. So we've created a campaign to show that only Aruba can offer a real vacation.
Print campaign made for the candy brand Fini.
FESTIVAL DO CLUBE DE CRIAÇÃO - CATEGORIA ESTUDANTE
Copy made for the student category of the largest Brazilian advertising festival.
When chasing for an internship, use your most powerful weapon: the idea.
Not every student trip takes you to Porto seguro.
You get into the internship because you won an award. Then, you have to work hard to get out for the same reason.
O Boticário is one of the most popular cosmetic companies in Brazil.
Finally something you can wear on a nudist beach.
Live with your foot on the beach, without having to put it in the sand.
A new fragrance for the Brazilian summer. In other words, for the 365 days of the year.
With Boticário's gifts you'll be the most expected person on Christmas Eve. And you won't even have to come through the chimney.
This Christmas you will feel like a child again. A child who didn't get a pair of socks, of course.
This Christmas you can become the matter of the family, but for the right reason.
Cepêra is a Brazilian food brand specialized in condiments. Cepêra needed a change of position to launch the new product line Sabores Cepêra. We created a hole new concept and visual for the brand and the new line. The idea was to make it more fun to attract the youth.
Tagline: The flavor of life has no recipe